Liftket
The Challenge: Liftket, an industry-leading German manufacturer with nearly 80 years of heritage, needed to modernize their brand perception.
The Goal: Reposition them as a forward-thinking, tech-driven innovator without losing the reality of their engineering excellence.
The Strategy: We created a high-end 3D product video designed specifically for their sales meetings. Capturing immediate attention, establishing credibility, and setting a high-impact tone.
My role:
Creative Director, Lead animator
The Process
Step 1: Research & Development. First, we mapped out the user journey and defined our target audience. This ensured our visual goals aligned with what industrial clients are actually looking for.
Step 2: Visual Research & Moodboarding. To establish a premium feel, I gathered cinematic references of similar industrial products. This helped us lock in the lighting setups, camera angles, and overall mood needed to make a chain hoist look sleek and high-tech.
Still frames:
Thanks!
Homepage
Step 3: Storyboarding & Pre-visualization. This blueprint allowed us to establish the pacing, camera moves, and lighting direction before moving into full production.
